How do you become the most beloved broadcaster in Cleveland history? You connect with the listeners and the city. You discover what makes our city incredible and you find a way to bring people together in the best of times and the worst of times. That’s exactly what Larry Morrow has done. And, at 84, he’s still at it.
Imagine hosting a radio talk show on the air for the past two years drawing guests like New York City’s legendary radio personality Bruce Morrow (no relation), Salem Broadcasting syndicated host Hugh Hewitt, the Rock Hall’s CEO Greg Harris, and Hollywood actor Robert Davi. Couple that with a host of television personalities everyone knows in Northeast Ohio, including former anchors Tim Taylor and Romona Robinson. “Larry Morrow’s Take 2” was designed to be an inspiring conversation with the people connected to the spirit of Cleveland. You see, Larry is one of the best conversationalists in the business. Back in the 60’s as a Top-40 jock, Larry knew how to connect with his audience, well beyond playing the hits. A natural communicator, a friend of so many radio listeners, the respect of his broadcast contemporaries and the savvy of understanding the elements of true broadcast communications. He did it one listener at a time. And Cleveland took notice.
Larry Morrow was the first radio personality in Ohio nominated for induction in the prestigious National Radio Hall of Fame in Chicago. His nominator at the black-tie affair was the late legendary radio personality Casey Kasem. Serving as Moses Cleveland and designated "Mr. Cleveland" by mayoral proclamation, Larry was voted the most popular broadcast personality in radio and television early in his career in Cleveland. No one has devoted more energy and support for Cleveland. Even during his stint as a radio personality on Sirius XM Satellite Radio broadcasting from the Rock & Roll Hall of Fame, Larry extolled the virtues of life in Cleveland coast to-coast. Introducing four Presidents of the United States and emceeing major Cleveland events including the opening of Browns Stadium or the Cleveland Orchestra at Public Square, Larry continues to chair or receive honors at significant Cleveland-area events. Over the past two years chairing Ursuline College's Human Rights Scholarship, emceeing the 2018 National Civil Rights Summit at The City Club of Cleveland, the Prayer Breakfast at the IX Center for several decades and now teaching leadership and communications at John Carroll University's Boler College of Business. At 84, Larry Morrow is still at it. Larry loves Cleveland, and Cleveland loves him back.
